Our Story
An Experience Unlike Any Other!
Frustrated by with the extortionate prices imposed on by the beauty industry, we created inWonderland to give the same service and quality at affordable prices for all.
Having worked at Barclays Bank in Lakeside for over eight years, I’m no stranger to the popular shopping centre and I know the need for beauty treatments from Lakeside’s thousands of visitors. inWonderland provides a one-stop-shop of everything a person needs to look and feel ‘glam’, from nails to hair extensions, eyelashes, and cosmetic aesthetics.
Whether you’re looking for one treatment or a full makeover, inWonderland was created to give our customer the option to have it all in one beautiful and convenient place.
The Journey
My journey, in its conceptual phase, was just that; an idea, fuelled by my passion for not simply an interest in beauty and glamour, but by the desire to instal body confidence and a healthy mindset, appreciating all of our natural beauty and flaws. I recognise the reshaping process of our identities that we navigate in our lives, the words and gestures that stay with us, the compliments and comments that make us look twice, the compromises we make to appease and the toll that takes on the image we have of ourselves.
Something needed to change.
The Vision
The backdrops of all our lives are shaped and imprinted with idealistic images of men and women, emulsified in print. A world that was too distant yet, one, which perhaps, some of us aspired to; reached into, but that was all we could do.
Reach. So I asked myself, as we all occasionally must find ourselves in this very circumstance of asking; how can I make it happen? and with that ensued a series of inquisitive examinations and forming of a conversation turned business plan.
The vision: a safe space for men and women to enhance, embrace, reconstruct, build, reimagine – call it what you may. After all – we are the masters of our own identities? We can do better than reach. We can be.
The Entrepreneur
As a young woman, raised in a multi-diverse city, the reconstruction of my own identity was a subconscious yet very active process. I found ways to re-create myself – in my sense of fashion, self-care, beauty and presentation. In a society that truly claims to be progressive but obsessed with defining identity, I had to find myself or lose myself.
Social media has paved new ways of thinking about attitudes towards beauty. And more recently, a rise in interest and appreciation of aesthetic beauty has become a more widely considered approach to enhance body features and appearance. With careful research, expert knowledge and specialist input (and a touch flair) I have chosen to bring this once unobtainable and inaccessible form of enhancement to inWonderland.
Aesthetic beauty is now within all of our reach; accessible.
We never truly appreciate how impressionable we are.
And this journey, creating inWonderland, is me manifesting all of my energy and willpower and vision into a better reality.
With a hope to, in the near future, be a model, an ambassador to promote a shift (not a tectonic change) in our attitudes and mindsets towards our notion of perceived beauty and what makes us feel truly beautiful
